APLB Retinol Vitamin Serum — one of the two lines APLB is best known for. Retinol handles texture and fine lines, vitamin C works on tone, vitamin E is the antioxidant that supports both.
It is a lot of active in one bottle, so treat it as your only strong product on the nights you use it.
Best for
Fine lines with uneven tone, on skin that already tolerates actives.
How to use APLB Retinol Vitamin Serum
Night only, starting twice a week. Nothing else strong on the same night. Sunscreen every morning. Not for use during pregnancy.
What is in it
Retinol
Retinol is the best-evidenced ingredient in cosmetic skincare for fine lines and texture. Skin converts it in two steps into retinoic acid, which speeds cell turnover and prompts collagen production. That conversion is why it works more slowly than a prescription retinoid and why it is far better tolerated. Expect twelve weeks before firmness and line changes are honest rather than imagined, and expect a flaky, tight fortnight on the way there. Background reading on retinol if you want the chemistry behind it.
Vitamin C
Vitamin C does two useful things at once: it interferes with the enzyme that produces pigment, and it neutralises some of the free radical damage that daylight causes. That makes it a morning ingredient — it works with sunscreen rather than replacing it. Pure L-ascorbic acid is the most studied form and also the most temperamental, oxidising when exposed to light and air. A darkening bottle is a real signal, not a cosmetic one.
What to use it with
Seal this in with a moisturiser and apply it to skin that is still damp from a toner — both steps make a measurable difference to how much of the serum stays where you put it. From the rest of our range, APLB Salicylic Acid BHA Arbutin Facial Cream and EQQUALBERRY Swimming Pool Daily Facial Toner are sensible companions, and both are stocked with the same cash-on-delivery terms.
Where it fits in your routine
A serum goes on after cleansing and toning, while skin is still slightly damp, and before anything heavier. That order matters more than people expect — the thinnest, most concentrated layer needs direct contact with skin, not a film of moisturiser in the way. Give it thirty seconds to absorb, then seal it in with a cream. If you are using more than one serum, the lighter one goes first.
Before you start
This is a night product. Start twice a week, build up slowly, and stop increasing the moment skin starts to feel tight rather than dry. Sunscreen the following morning is not optional. Do not use retinoids while pregnant or breastfeeding.
Keep this away from light and heat, and close it properly. Vitamin C oxidises with exposure — if the liquid turns deep yellow or brown, it has lost most of its potency and is worth replacing.
Common questions
Is APLB Retinol Vitamin Serum authentic?
Yes. Euros Belle stocks sealed, unopened units sourced through the brand’s own distribution, and we do not sell testers, decants or refilled packaging. Every order is checked before it leaves us, and you are welcome to inspect the seal at the door before paying.
What size is APLB Retinol Vitamin Serum?
This listing is the 40 ml size, priced at ৳1,250. Where a product is available in more than one size, each is listed separately so the price you see is the price for the size shown.
Will it suit my skin type?
Most skin types tolerate it, though anyone with reactive or recently over-exfoliated skin should introduce it slowly. If your barrier is currently compromised — stinging, tightness, unusual redness — repair that first with something simple before adding anything active.
Can I order without using the website?
Yes. Some customers prefer to confirm by message first, so every product page carries WhatsApp and Messenger buttons that open a chat with the product and price already filled in. You can also call the hotline on 01795-081385 during business hours. The order is the same either way, and so is the price.
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