APLB Collagen EGF Peptide Ampoule Serum

APLB Collagen EGF Serum — hydrolysed collagen at 2,000ppm with EGF peptide, on a cica base to keep irritation down. Peptide serums are the low-drama end of anti-ageing: slower than retinol, far easier to tolerate.

Best for

Loss of bounce, early fine lines, and skin that cannot handle retinol.

How to use APLB Collagen EGF Serum

Two or three drops morning and night before moisturiser. Safe to use alongside most other actives, including on retinol nights.

What is in it

Peptides

Peptides are short chains of amino acids used as signals. The theory is straightforward: certain sequences resemble the fragments skin produces when it repairs itself, so applying them encourages the repair response — more collagen, better firmness. The evidence is real but more modest than the marketing, and it is slow. Peptides are a sensible addition to a routine that already has the basics right, not a substitute for a retinoid or sunscreen. Background reading on peptides if you want the chemistry behind it.

Collagen

Collagen is the structural protein that gives skin its firmness, and it declines steadily from the mid-twenties onward. Applied topically, collagen molecules are too large to replace what has been lost — what they do instead is sit on the surface and hold water very effectively, which makes skin look plumper while the product is on. That is a real cosmetic effect and worth having, provided you know it is hydration rather than reconstruction.

Retinol

Retinol is the best-evidenced ingredient in cosmetic skincare for fine lines and texture. Skin converts it in two steps into retinoic acid, which speeds cell turnover and prompts collagen production. That conversion is why it works more slowly than a prescription retinoid and why it is far better tolerated. Expect twelve weeks before firmness and line changes are honest rather than imagined, and expect a flaky, tight fortnight on the way there.

What to use it with

Seal this in with a moisturiser and apply it to skin that is still damp from a toner — both steps make a measurable difference to how much of the serum stays where you put it. From the rest of our range, APLB Azelaic Acid Peptide Facial Cream and COSRX AHA BHA Clarifying Treatment Toner are sensible companions, and both are stocked with the same cash-on-delivery terms.

Where it fits in your routine

A serum goes on after cleansing and toning, while skin is still slightly damp, and before anything heavier. That order matters more than people expect — the thinnest, most concentrated layer needs direct contact with skin, not a film of moisturiser in the way. Give it thirty seconds to absorb, then seal it in with a cream. If you are using more than one serum, the lighter one goes first.

Before you start

This is a night product. Start twice a week, build up slowly, and stop increasing the moment skin starts to feel tight rather than dry. Sunscreen the following morning is not optional. Do not use retinoids while pregnant or breastfeeding.

Common questions

More Serums & Ampoules · Browse all APLB products