The Ordinary Niacinamide 10% 1% — this is the serum that made The Ordinary a household name, and it remains the benchmark for the niacinamide-plus-zinc pairing that half the industry has since copied.
Niacinamide at 10% works on tone, pores and barrier function; zinc at 1% contributes to sebum regulation.
Best for
Oily skin, visible pores, and blemish-prone skin looking for a first active.
How to use The Ordinary Niacinamide 10% 1%
Apply a few drops to clean skin before moisturiser. Start once daily — 10% niacinamide causes flushing in some people — and build to twice.
Worth knowing
The texture is slightly tacky and can pill under some sunscreens. Let it absorb fully first, or use it at night only.
What is in it
Niacinamide
Niacinamide is a form of vitamin B3, and it is one of the few skincare actives that suits nearly everyone. It supports the skin barrier, moderates oil production, and gradually reduces the look of dark marks by slowing pigment transfer to the surface cells. Because it is not an acid and not a retinoid, it rarely stings, and it can sit alongside almost anything else in a routine. Results on tone are gradual — think eight to twelve weeks, not days. Background reading on niacinamide if you want the chemistry behind it.
Zinc
Zinc in a leave-on formula is there to moderate oil and calm inflammation. It is a long-standing pairing with niacinamide, because niacinamide steadies barrier function while zinc addresses the sebum and the redness that oily, blemish-prone skin brings with it. The amounts used are small and the effect is cumulative rather than immediate.
What to use it with
Seal this in with a moisturiser and apply it to skin that is still damp from a toner — both steps make a measurable difference to how much of the serum stays where you put it. From the rest of our range, APLB Azelaic Acid Peptide Facial Cream and COSRX AHA BHA Clarifying Treatment Toner are sensible companions, and both are stocked with the same cash-on-delivery terms.
Where it fits in your routine
A serum goes on after cleansing and toning, while skin is still slightly damp, and before anything heavier. That order matters more than people expect — the thinnest, most concentrated layer needs direct contact with skin, not a film of moisturiser in the way. Give it thirty seconds to absorb, then seal it in with a cream. If you are using more than one serum, the lighter one goes first.
Before you start
Patch test on a small area behind the ear or along the jaw before the first full application, particularly if your skin reacts easily. Introduce one new product at a time so that if something does not agree with you, you know which one it was.
Common questions
Is The Ordinary Niacinamide 10% 1% authentic?
Yes. Euros Belle stocks sealed, unopened units sourced through the brand’s own distribution, and we do not sell testers, decants or refilled packaging. Every order is checked before it leaves us, and you are welcome to inspect the seal at the door before paying.
Can I pay cash on delivery?
Cash on delivery is the only payment method we offer — there is nothing to pay in advance and no card details to enter anywhere. You pay the delivery agent when the parcel reaches you. Inside Dhaka delivery is ৳70 and takes one to two days; outside Dhaka it is ৳130 and takes three to four.
Will it suit my skin type?
Most skin types tolerate it, though anyone with reactive or recently over-exfoliated skin should introduce it slowly. If your barrier is currently compromised — stinging, tightness, unusual redness — repair that first with something simple before adding anything active.
Can I order without using the website?
Yes. Some customers prefer to confirm by message first, so every product page carries WhatsApp and Messenger buttons that open a chat with the product and price already filled in. You can also call the hotline on 01795-081385 during business hours. The order is the same either way, and so is the price.
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