Anua Niacinamide 10% Serum — niacinamide and tranexamic acid work on pigmentation from different angles, which is why serious brightening formulas tend to run them together. Anua’s serum puts niacinamide at 10% alongside tranexamic acid at 4%, a combination aimed squarely at stubborn dark marks rather than general dullness.
This is a slow-burn product. Tone shifts over six to twelve weeks of steady use, not days.
Best for
Post-acne marks, sun-related patches, and uneven tone that a vitamin C alone has not shifted.
How to use Anua Niacinamide 10% Serum
Apply to clean skin before moisturiser, once or twice daily. Introduce slowly if you are new to high-strength niacinamide — some skin flushes at first. Daily sunscreen determines whether any of this holds.
What is in it
Niacinamide
Niacinamide earns its place in Korean formulation because it solves several problems at once without conflict. It helps skin hold water, tempers sebum, and interrupts the handover of pigment from the cells that make it to the cells you see. That combination makes it the usual answer for oily skin that also looks uneven. It is stable in the bottle and forgiving in a routine, which is why it appears in toners, serums and creams alike. Background reading on niacinamide if you want the chemistry behind it.
Vitamin C
Used consistently, vitamin C is one of the few ingredients that visibly improves both tone and brightness rather than just one of them. It slows melanin production, so existing marks fade and new ones form more slowly, and it supports collagen as an antioxidant. It is most effective in the morning underneath sunscreen, and least effective when bought in a clear bottle and left on a sunny shelf.
Tranexamic acid
Tranexamic acid began as a medicine for heavy bleeding and turned out, unexpectedly, to work on stubborn pigmentation. It interrupts the signalling between skin cells and the cells that produce pigment, which is why it helps with melasma and sun-driven patches that resist other treatments. It is slow — two to three months of daily use before a fair judgement — and it works considerably better alongside strict sun protection than without it.
What to use it with
Seal this in with a moisturiser and apply it to skin that is still damp from a toner — both steps make a measurable difference to how much of the serum stays where you put it. From the rest of our range, APLB Hyaluronic Acid Ceramide HA B5 Facial Cream and Anua 70+ Glow Milky Toner are sensible companions, and both are stocked with the same cash-on-delivery terms.
Where it fits in your routine
A serum goes on after cleansing and toning, while skin is still slightly damp, and before anything heavier. That order matters more than people expect — the thinnest, most concentrated layer needs direct contact with skin, not a film of moisturiser in the way. Give it thirty seconds to absorb, then seal it in with a cream. If you are using more than one serum, the lighter one goes first.
Before you start
Keep this away from light and heat, and close it properly. Vitamin C oxidises with exposure — if the liquid turns deep yellow or brown, it has lost most of its potency and is worth replacing.
Common questions
Is Anua Niacinamide 10% Serum authentic?
Yes. Euros Belle stocks sealed, unopened units sourced through the brand’s own distribution, and we do not sell testers, decants or refilled packaging. Every order is checked before it leaves us, and you are welcome to inspect the seal at the door before paying.
Can I pay cash on delivery?
Cash on delivery is the only payment method we offer — there is nothing to pay in advance and no card details to enter anywhere. You pay the delivery agent when the parcel reaches you. Inside Dhaka delivery is ৳70 and takes one to two days; outside Dhaka it is ৳130 and takes three to four.
Will it suit my skin type?
Most skin types tolerate it, though anyone with reactive or recently over-exfoliated skin should introduce it slowly. If your barrier is currently compromised — stinging, tightness, unusual redness — repair that first with something simple before adding anything active.
Can I order without using the website?
Yes. Some customers prefer to confirm by message first, so every product page carries WhatsApp and Messenger buttons that open a chat with the product and price already filled in. You can also call the hotline on 01795-081385 during business hours. The order is the same either way, and so is the price.
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